G-AWZK, I agree with you, I hope I'm wrong and that something can be done but I think the downfall of BMI was trying to be all things to all men. You can't be regional, low cost, full service, short haul and long haul all at the same time. In doing so, the brand became confused and diluted to would be passengers, who were seeing strong new brands like Easyjet, Flybe and Jet2 building.
I hate to say it but Air Berlin appear to have fallen into exactly the same hole. Having tried to do long haul, short haul, low cost and regional, they too are now losing bucket loads of cash....the difference is that if they act quickly and decisively they will be able to turn it around. I'm just not sure that BMI can.