Really impressed by this:
I think it’s beautifully shot, a respectful nod to the past while embracing the future, a clear focus on BA’s much maligned staff and a clear “line in the sand” from which to build the future.
It would be good to see more of the contemporary BA, and the actual services offered (such as the inside of the aircraft, lounges), and more on BA’s global footprint, which is a real selling point.
But it’s a good start, and compared to the p*sspoor “Sydney” ad and the OrangeTastic CloudyDolphin Low Cost campaign, I think BA have finally found a media partner which “gets” the brand.
Let's hope they build on this.