This is certainly
not to re-ignite the MAN/BHX arguments but just thought this might be of interest from the MAN thread, its a snippet from the IB press release for their new MAN & GLA routes
"Both routes serve both for point to point traffic between Madrid and two cities, and to bring traffic to the long-haul network of Iberia, particularly significant in the case of Manchester, the second city of United Kingdom and an important financial and cultural center"
If this is the view held by airline route planners and with the appalling pax figures posted by OP above (at least they are not blaming the weather or a sporting event
), the new guy certainly has his work cut out, if BHX can't attract IB with its long haul feed possibilities in MAD then abandon hope all ye who enter......