TyroPicard, re: "objective"
Except when it becomes necessary to support a manufacturer with a Press Release, and in doing so, laying Blame on crew by default. That Press release was a complete embarrassment, and an abdication of the very charge you quote.
A Mission Statement can be a promise made in Haste, prior to the challenge of the Real World.
The responsibility of those who are served is to challenge the Mission.
Them's the 'Rules'.