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Old 8th Sep 2011, 16:36
  #536 (permalink)  
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EY won't cut. They are making €€€ on that service and its one of there most profitable. EK will help bring down prices which is good.
But surely you have just pointed out the biggest obstacle to EY and the exact reason why they could well be forced to cut into the medium term.

If the average price on the route is driven down, which it will be as a result of increased competition - total revenues for EY will drop and as a result so will their bottom line profitability ex DUB.

Excellent news no doubt, particularly in the current environment - however I would question as to how full the F cabin will be ex DUB and as to what level of discounting may be required to boost loads in that cabin.

No doubt the route will be a strong performer overall, it's the total net increase in Middle East traffic ex DUB that will be the important metric.

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