maybe this is a slightly strange slant to this thread but here goes..... I run a private hire/airport transfer company and it has been noticeable in the last six months how much busier our airport side has become. If this were exclusively our boast then I would see no need for optimism : however it is throughout the whole of our industry and the increased business is ONLY on the airport run side, indeed the private hire side of all similar businesses is becoming a smaller and smaller market.
And armed with the knowledge of passengers return flight details it is not just restricted to the likes of easyJet et al, but also shows a substantial increase over last year on passengers using BA, as well as the likes of MYT, Air 2000 etc. How well this reflects nationwide I dont know but it certainly applies to the London airports.
I would agree that the business travel is down but more holiday makers must be a sign of increased confidence in air travel.
WWW - Yet more good advice and I am another "wannabee" wondering which route to take and trying to use my experience of the big bad business world to be as pessimistic as possible, and would agree that the slowly but surely approach would be the better one to take. My only problem with that is my age wont stop and wait for the market to pick up!!!!!!
Maybe I should just have fun with ppl...