ClearBlueWater may have hit the nail on the head when he says it depends how you define 'airline'. It looks as if the 'helicopter airline' plans to have a network of routes, and I suppose it's fair to make allowance for the marketing/promotion blurb.
The claimed cost advantages are described at
Cost Comparison.
Good luck to them, I say. Let's hope it's a great success which spreads throughout the US and then, who knows, even into Europe.
