Yes I am afraid Teddy was the chap who started the myth (which did not stop until 15 Dec 2010) that the Harrier did not do VTOs because of the high fuel consumption involved.
It did not matter how many times one demonstrated that you used nore fuel on a conventional takoff followed by a turn on to first heading and accelerating to cruise speed compared to a VTO to the same conditions. (not much difference actually - about 30 - 40 lb but its the principle of the thing!)
He was also not alone in failing to understand he basics of jet engines and that if you want to see a high fuel flow you open the throttle and go to max IAS on the deck (where the air is being rammed in - hence you can burn a lot of fuel) as opposed to sitting in the hover where the poor donk is having to suck in what it can and this lower mass flow will only support the burning of less fuel.
Hey ho.