Well it is mainstream now,
But an early bounce was short lived as Qantas shares slid 3¢ to $1.42, equal to an all-time low struck in March 2009 in the aftermath of the global financial crisis.
Qantas now faces a threatened motion of no confidence in Mr Joyce, the chairman, Leigh Clifford, and its board at the airline's annual meeting in October. Unions representing long-haul Qantas pilots need the support of 100 shareholders to have the motion included in the notice of meeting.
Corporate-governance experts said a motion was unlikely to amount to anything more than a small protest vote because institutional investors were expected to support the company.
However, if an event later called into question management's competence, then ''it becomes a different story''.
Qantas declined to say whether the pilots and engineers had garnered the necessary shareholder support, describing it as '
'another example of unions running a negative campaign to trash the Qantas brand''. (
That old chestnut)