I don't get the American culture that is obsessed with upgrades as part of an entitlement within a FF scheme. I am a silver member of both Virgin and British Airways and I don't expect any more than the sold benefits of said cards. I realise I'm not the most important customer on their flights there will be gold customers.
Yes I agree.
I was a Gold Card member for 16 consecutive years. During that time I was never once offered, requested or expected an upgrade.