Cost the company very little financially? Do you have any idea how in any business publicity of this nature damages reputation not to mention the losses from the ad campaign badly timed? Regardless of any toilet humor or lad-to-lad indulgence back slapping going on over this we are supposed to be professionals and that behavior screams irresponsible in all directions. Any professional in any job would be fired for the same behavior. They made a stupid mistake and they paid the price. You may not mind as a colleague being tarred with the same brush but some of us do. Do what you do to lick your fragile egos in your own time and keep your private indulgence private! Its not Cathay's fault this came out, it some ego driven playboy who need to keep photographic evidence of his conquests to feel like a man! Obviously the hedonistic lifestyle the job offers has created such desensitisation that the kicks need to be bigger and bigger each time.