PPRuNe Forums - View Single Post - BMI
Thread: BMI
View Single Post
Old 15th Aug 2011, 21:19
  #2494 (permalink)  
EI-BUD
 
Join Date: Nov 2006
Location: Northern Ireland
Posts: 2,781
Likes: 0
Received 0 Likes on 0 Posts
Despite the fact that Bmi is owned by Lufthansa group, would LH not consider looking to strike a deal with BA to brand bmi BA as a franchise? At the same time work on cutting costs.

The benefits to bmi/LH are greater level of interlining traffic at LHR, less reliance on point to point traffic, improved fortunes at the airline, potentially remove challenges of duplication of routes,

Would give BA broader level of markets to feed into, bmi feed into BAs network. The down side for LH is that they would be assisting a large competitor to some extent. But all the while increasing the value of bmi and it's network. Wouldnt be in the interest of Star Alliance but in it's current guise bmi wont have long term position in any alliance if things keep going as they are now.

EI-BUD
EI-BUD is offline