The technical term for competing business units sh1tting in each others nest is "sub optimization". It is a common problem in many businesses, for example in the late 80's when I was marketing petrol pumps, our service division was flogging exactly the same pump to Shell. BP etc. as "remanufactured" at a lower price - the oil companies simply changed over the pump data plate from the "old" pump to the new one and diddled the ATO out of God knows how much money. Service manager got his bonus, I didn't
I have to ask the question; is Qantas being killed through complete management stupidity of is it a deliberate attempt to drive it under so that the brand can be sold to the same lot who built the APA bid?