Good luck with the new venture! A couple of picky comments;
1. You are quite opaque on the website as to where this is located. (I'm assuming that it is Hinton-In- the-Hedges).
I would probably shout louder about that and have a map, by road and for arrivals by air.
2. Your 1 hour air experience flight seems to retail at a lot more that 1 hour dual in the same aircraft, which would make me (were I a potential customer) ask why? Also, they seem to vary, page-to-page.
3. Are you certain that you will be offering full IR training? I thought that this was a specialised field.....