Yeah; I tend to agree. They need to shave the empty weight a bit.
The bottom line is that the market for this upmarket hardware is not that big. Most of the punters in the market are bright people who know the options and if the owners I know are anything to go by, a great deal of due diligence is done before a purchase.
If you live in Europe, and you want a turboprop to fly yourself, then if you are loaded to the point where money barely matters, you buy a TBM (or a King Air, etc if you need a twin or something for a special purpose) and everybody below that will buy the Jetprop which is so far ahead of anything else on the ratio of what you get for the money.
And if you cannot stretch to a $1M JP then you buy a piston twin and pour in the avgas