Emirates | Ogilvy Public Relations Australia
Challenge To double Emirates’ cap of 49 flights a week to Australia over 7 years via a multifaceted strategy negotiating directly with the federal government, influencing their state ministerial counterparts and all political stakeholders on the positive outcomes this deal would deliver to Australia’s tourism exports sector. To complement the government relations strategy, P&P developed a 360° PA campaign which included strategic media management which shaped broader reporting on aviation policy, leveraging existing partnerships and developing events which highlighted EK commitment and articulated its Australian story.
Like sacking all of their engineers last year.
Campaign
Our primary Government target was the Federal Minister for Transport and Regional Services but also key Cabinet Ministers, senior bureaucrats and public servants. We organised media briefings, visits by senior Emirates executives, commissioned significant research and tailored messages to over 100 key stakeholders.
See, if this was Asia, Qantas and their leadership aka GD at the time, would've gotten their mate Singleton who owns Ogilvy
PR to sabotage EK's efforts. But this isn't Asia and the same
PR firm that Qantas uses has scored massively to Qantas's detriment in the past.
Ogilvy
PR is obviously a worthy
PR firm to engage, no doubt its currently engaged in the current industrial war frontline.