EZY are definitely running scared. Given the fact, that the orange lot have nothing going for them except price, I too would be worried about BA's move into the low cost market.
However, I feel BA shouldn't waste too much money on advertising low fares in isolation. They should hire Tom Hanks as Forrest Gump: "Easyjet flights are like a box of chocolates, you never know what you're gonna get !"
