If White Waltham were more welcoming to visitors arriving by car and the fuel was a little less expensive then it would be the perfect club.
I do like to see bits of aeroplanes used to decorate the walls/ceilings as well as the usual photos. It creates atmosphere.
Top marks on the Hook Norton.
Also, White Waltham has a member's day airshow that is always brilliant. If you could fit in something similar but open to the public, it would be a great way to raise local awareness and make some additional income.
Whoever works the reception should have it drilled into them that its not acceptable to keep customers waiting and generally ignore them like I have experienced on several occasions at Popham.