boredcounter,
Yes, the times were chosen to coincide with that of BA's as far as poss and you'll see if you go on the two sites, that the flights chosen were a couple of hours apart or so.
I have deliberately taken the highest fare from the easyJet site for that day which is £82.50 one way, with all extras. There are however fares for about £25.00 as well for that day. I haven't calculated the cheapest fare by far I'm afraid.
Unfortunately it seems that BA are quite a bit more expensive and this will unfortunately may lead to their demise, since they are just not paying enough attention to the clues out there!