Safe and reliable aeroplanes to fly. On line booking system with clear and prompt customer service and feedback.
A knowledgeable CFI who can mentor and explain issues surrounding exams, and flying issues.
Warm and welcoming club atmosphere, with a healthy and vibrant social scene.
The financial structure, with some thought, can be structured to suit all budgets and cash flow restrictions.
Land away cards, that club members can be pay a monthly fee and get concession landings at other airfields - joined up thinking
Probably loads more............