AN2, I visit Switzerland often and I thoroughly enjoy it. I suspect that if you are representative of your fellow countrymen, you are part of the reason that I like it so much.
The anti-aspirationalism that is prevalant in the UK drives me nuts.
I don't go around bragging that I own this or that, but I have absolutely no compunction in revealing it to anyone who's interested.
The success of capitalism is based on the ignorance of the proletariat and always it will be thus.