EMA is British Midland's home base, there is a legacy loyalty inherent there. BD came to MAN quite late, re-using the old LPL-LHR flight numbers for a LHR service that was more of a slot filler at LHR to keep the slots that kept the value of the airline up. There was little market loyalty for a Midland product out of MAN, particularly that when they had built one up with long haul, they managed to shoot themselves in the foot and throw it all away. Babay never had much presence at MAN to challenge their main competitors, so if they can't make a challenge, better to retreat to your core markets. Survival will depend on whether FR make any serious inroads into Baby at EMA, given that easyJet left EMA, I wonder if local loyalty keeps them in the air? We shall see.