To clarify
I do not deny that the low cost carriers have been a breath of fresh air for air travel generally. My gripe is that the low cost usually comes with a plethora of extra costs, not all of which most of us would consider as extra. I would expect an airline to carry my suitcase for example, and I do not like to see that as an add on, nor a checking in cost as it is unavoidable, I could go on... I usually travel as a family of four so these extra costs mount up, I would simply like to see the headline price advertised be closer to the actual price paid than it is at present, and the cost of contacting the airline is just one of those extra costs. Low cost is not true cost, that was why I put it in quotes.
What low cost carriers have done is make the major carriers look at their costs, and, as others have commented widely on these boards, it is always good to check their prices against the so called low cost operators as they can be competitive.