bearfoil claims the plane hit 30 degrees pitch up.
BEA claims:
The airplane’s pitch attitude did not exceed 15 degrees...
and later on:
...pitch attitude of 16.2 degrees nose-up...
They did declare AoA never got BELOW 35 degrees once it had stalled.
(And I see from news reports training is getting a dose of blame. The aircraft should earn a dose, too, for the way stall warnings are handled and the utter lack if cross feed into the ADIRUs from the GPS and Intertial systems, IMAO.)