First Point
What about the direct competition between 2 companies within the same group?
From the Jetstar website as of 27 July 2011.(Under Facts & Stats - My bolding).
“The Jetstar Group is part of the Qantas Group’s two-brand growth strategy, which sees Qantas focus on the premium and business market and Jetstar focusing on leisure travel markets.”
Then, further down: "Jetstar customers only pay for what they need. Customers can choose between two types of fares – Economy or Business (on selected international flights)"
Second point.
What about the intangible cost of not concentrating on overall growth of the Qantas Group, whilst focusing on the Jetstar “growth” and “opportunities”? Total revenues for Qantas now down to 2006 levels…