Once upon a time ... BMI used to serve NCE with double daily rotations, roughly the same time every day, 7 days a week. Then they started changing frequencies and timings, reducing the offer, and losing the high revenue traffic. Eventually they closed the route.
I hope this time someone at Castle Donington (1 'n' or 2?) has sharpened their pencil but I fear it will be the same again, as it's starting as a daily service then reducing I think to 3 a week. The service is not even shown in their online timetable.
It will be interesting to see if this works.