AH, the truth is that perhaps a handful of executive actually know the actual profitability of each of the business segments given the
potential massive array of cross subsidisation available for accounting "trickery".
Management have an agenda, and endlessly repeating the propaganda does not make it fact. They could be right, or they could be wrong. As many here knowledgeable about accounting have suggest, figures can be made to do anything desired.
Qantas don't want to run a boring slow growing international business, BB has let the cat out of the bag, they see compound annual growth rates of close to 20% in Asia and that is what they are determined to chase. See my post
here on this.