PPRuNe Forums - View Single Post - Dick Smith "QF move to Asia".
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Old 17th Jul 2011, 10:33
  #83 (permalink)  
peuce
 
Join Date: Oct 2004
Location: Brisbane
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Dick, you are correct in a sense ... that sense is that IF QANTAS wants to compete in a low cost environment, then it has to lower overheads.

But myself, and others, have suggested that the best bet for QANTAS to live a long and happy life is NOT to foolishly compete with the LCCs ... instead, maintain(create?) a premium brand, with a premium product, with premium maintenance and equipment, going to premium ports, at a premium fare.

The only question is ... is there still a market for a premium product?
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