Phileas, GLA and the Southern Irish routes had good loads/yield too and not just weekends.
Accept your point about smaller aircraft but sadly, any profit was taken out of the airline rather than reinvested and replaced with woolly statements about support when things get tough.
A small airline needs to be quick on its feet to survive these days, and sadly not much seemed to be done to promote it to the wider public, especially once T3 took it on and the closure of PLH was announced.
We live in a soundbite age. Sadly, chopping and changing routes with nothing more substantial than a few lines in the local paper about a commitment to the Southwest isn't going to get bums on seats. A lot more than that was going on in the background for sure, but as far as public perception goes.....
Anyway, the bell has tolled, so its academic. It was fun though!