The media is full of "Qantas Group back to Beijing" type coverage following this week's announcement of a SIN-PEK-SIN rotation using a Jetstar A330-200.
Jetstar is now selling a PEK-MEL service under a single flight number, JQ8. That service has a transit stop in Singapore that is 11 hours and 20 minutes long.
Most airlines would give the PEK-SIN and SIN-MEL sectors different flight numbers so as to avoid creating the impression that it is a through service. It is clearly not a through service as the aircraft will probably do another rotation from SIN in the interim.
This will not win any awards for best-practice dealings with consumers.
If Qantas management condones or permits such practices at Jetstar the Qantas Group has found yet another way of trashing its brand.