Is the DUB-LHR market really so overserved, that there is a need to offer lead-in prices of 25 euros on a flight at that time, on an airline that tries to present itself as rather better quality than the cheapest of the LCCs ? The only reason I can guess is to be able to put such a low price on advertisements, allowing only a tiny number of seats to be sold before the price bumps up to something higher.
Yes Ryanair competes, but don't Aer Linugus / bmi have any capacity to set the price in the market, or has FR completely won the war ?