It has never been about respect or indeed money primarily.
It has always been about FAIRNESS.
Disproportionate wage increases and crew discontent has evolved into the VS brand being an unhappy workplace, which in turn is reflected in the treatment of the passengers.
Bringing fairness back into the equation will result in happier crews working more productively and therefore being reflected in a more pleasant experience for the travelling passengers.
Another misconception on here is the belief that SRB plays any kind of active role in the day to day running of his airline.