Was involved in the resettlement/career change business in 1993/5 after the big draw down then (Remember that awful "Access to Excellence" cr@p - I watch the video when I feel depressed!). Spent a lot of time convincing people
a. Whilst a good CV helped, a lot of luck was involved
b. A CV was not a list of postings during which the subject managed to avoid being court martialled.
c. No one out there now has service experiene, many recruiters not even their granfddads were in the services, so write in a language people with NO service experience will understand, and be prepoared for people still to judge service leavers by "Dad's Army", "Aint Half Hot Mum" and "Get Some In".
d. In 1994-5 I pointed out that to be able to pay the candidate £20k pa, he/she needed to generate/maintain turnover of about £250k - if you want £40k now it has to be in the £500k-£750k area. You have to demonstrate to the business that you can make a significant contribution. Think about it!
GOOD LUCK