Yes Max, I share your cynicism. However, yet another glossy offer to 'upgrade your career' with CX in Flight 28th June issue (second week running), which incidentally is upstaged by a larger Emirates ad on the opposite page!
The CX ad just gives a reference to the web site but the Emirates ad refers to taking your career 'further, faster' (italics mine). How many A380s have they got on order again?
Two large and growing airlines duking it out for recruits. Who'd 'a' thunk it?