On the “Australia” on the side of your aircraft actually meaning something:
“The second part of the brand is ‘Australia’, and I think we are Australian, we employ Australians, and it is therefore our duty… to ensure that we do as much work onshore as possible in Australia.”
“I know a lot of people are thinking that offshoring is the way to go for the future – I don’t believe that. How can you have the word ‘Australia’ on the fuselage and do that? It just doesn’t make sense, so what have we done to prove that? Well we have just made a big commitment in building a hangar in Sydney so we can do maintenance here – some of that work was going overseas.”
“So with brand I think it is important that the words you use you have to live by, because if you don’t people will see through it.”