Emirates are doing exactly what Qantas should be doing, and should have been doing for the last 10 years.
“But the last thing you should contemplate is capacity reduction. It’s easy to do, but it has sounded the death knell for so many carriers.”
Industry practice has generally been to halt growth when times are hard and costs high, focusing on the most profitable routes that can sustain higher fares.
That strategy is risky because it hurts sales and destroys confidence among passengers, airports, holiday companies and businesses in destination cities, so that traffic often never returns, Clark said on June 20.
Full article:
Emirates set to slash fares to fill A380s - Transport - ArabianBusiness.com
So sad when you see an airline run into the ground by a bunch of highly incompetent managers......
