I've never read this book, but a couple of points strike me.
1) Bad design of the website. You should NEVER underline words unless they link to another page.
2) "Do you know that the training can be completed in under a year?" - I thought the shortest integrated courses lasted a minimum of 13 months (although I may be wrong).
3) "Do you know that it has never been more affordable to train yourself?" Erm, unless you're still on the CAA system.
4) "Do you know that airlines are facing a desperate pilot shortage?" - I think that line is probably 3 years old now.
5) "Short of coming to visit you in my uniform with my ATPL and logbook in my hand (which you’ll be relieved to hear will not be happening) it is difficult to prove to you at this point in time." I know lots of flying instructors (with gold bars) who have got an ATPL who have never flown for an airline - what does that prove?
I just had a brief look through the site but I found it to be extremely arrogant, and would advise anybody who is considering this book to get "How To Become A Commercial Pilot" by Clive Hughes instead.