Load factor means nothing at all. It is all to do with yield and for the charter companies the yield is rock bottom and most are expected to make losses. They may have sold every single holiday available but if they are only charging £1 for it then they will make a loss. I did read a article in the business press recently I believe it was the TUI group who said in the future to save costs they may get shot of a few airlines as they are heavy loss making and buy seats on scheduled carriers.