This is not a case of the King not knowing what his executives/managers are doing.
Branson directs from on top (V.A being one of his prime investments), so he is the man pushing his management team hard to screw down wages/conidtions.
His open letter is a
PR spin doctors dream document
You only get what you fight for, Branson is a billionaire not because he is a nice guy but a hard business man
I can only hope I am proved by Richard.