The problem with Maersk is that it hasn't got a plan or an identity strong enough to survive in today's hostile short-haul environment.
PS may be the best(?) MD for a long time, but he's limited by a bunch of Danes on one side and Big Airways on the other, so it's like he's between a rock and a sinking tanker.
The company is trying to react TOO LATE and it may achieve very little indeed.
The existence of Maersk is now unimportant to any competitor who will view it as a small glitch/irritation with tiny airplanes and readily fly through it's "airspace" with shiny new Airbuses or even 737s.
The punter will soon learn that lower fares and large comfy aircraft are the thing to look for when buying tickets and will vote with their feet accordingly.
Watch out for forthcoming competition on the main bread and butter routes like MXP, STR and the rest.
If the airline reacts like it did when the CPH was "taken over" then the future will be RED, not even ORANGE!!!