pamann,
Baby have been here before - LGW-PRG on a w rotation iirc?
If Easy are moving out, what makes you think baby should move in? WW are well known in the Midlands - they have a strong brand, however much that tiny concept makes me think of screaming kids and 'tiny' suggests being small and amateur!
How are they going to market themselves for a handful of routes out of STN?
London is a big market, it doesn't need baby and baby doesn't need it.