he's not chasing 'joe bloggs'
No, he's chasing Joe Blow Jobs. But he's been talking hot air on this for ages - it makes much more sense for FR to keep heading east than it does for them to jump the puddle. If they do, maybe a few niche routes using the existing fleet - think DUB-BOS is doable in a 738, sure someone technical could elaborate if they haven't already done so elsewhere on numerous occassions!