The biggest problem is QF for many years had the market almost to itself. If you wanted to go to many places there was only 2 or 3 main choices, and loyal Australians supported Qantas.
Then came along a little airline called Emirates. Qantas sat on its hands and watched.
Now the choice to go to almost anywhere in Europe is a one stop via Dubai. Seriously who is going to want to SYD-SIN-LHR-FCO when its cheaper and faster SYD-DXB-FCO
Yes blame past QF for not doing anything.
The idiots could have made a hub in Darwin and flown non-stop to almost any where in Europe from Australia, trumping any other airline.
Apart from being inept Alan Joyce is just covering up past mistakes. And imagine of the Jetstar and Qantas fleet was combined - what a formidable force that would be. I wouldnt even care if there was 5 classes on board and stick the bogans in the last 10 rows
