UK phraseology
If the aircraft has not commenced take-off.
(A/c identity) hold position, Cancel take-off – I say again cancel takeoff – acknowledge.
If it is rolling
(A/c identity) stop immediately – I say again (a/c identity) stop immediately – acknowledge. Aircraft commenced take-off.
There was a lot of very valuable guidance to controllers on the topic in ATSIN 68 - long withdrawn and gone from the web site. It seemed to me that only a fraction of the info went into other documents when the ATSIN was withdrawn.