PPRuNe Forums - View Single Post - How to Fix the Qantas International Business
Old 22nd Jun 2011, 08:31
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Mstr Caution
 
Join Date: Jul 2006
Location: Australia
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Ben Sandilands to be on 2ue 954 in Sydney in the next few minutes.

For those that missed it, nothing new.

Interviewer:

* No positive Qantas stories in years.
* Qantas brand & name use to be everywhere, now it's not.
* No positive Qantas presence in Australia.
* Projects the Qantas brand won't carry the weight it use to.
* Qantas will only be a name in the future, not a brand or Icon.
* Qantas will be nothing to be proud of.

Ben S:

* Will probably see a Qantas branded airline in Asia.
* Expanded alliances with foreign carriers
* Cutting unprofitable International routes, to focus on trunk routes only.
* Feels that Qantas doesn't value the QF brand as much as that of J*
* Stated AJ didn't take any questions at the national Press club regarding the transfer of assets from Qantas to Jetstar.
* The Qantas group has a "fixation" on Jetstar.

MC

Last edited by Mstr Caution; 22nd Jun 2011 at 10:55.
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