I have been a Qantas extremist (do anything to get there) since the 'I own an airline' teeshirt era. I have seen the many positive sides of the various hegemonies since then. But this is too much - these guys are well out of their depth. They are treating as a commodity something that is much more valuable than that to very many Australians. Go, please, and hand over to someone who knows where value lies in an icon.