Unsolicited advice for Joyce and Clifford.
It seems there are some mangers and CEO’s out there who have the right idea. Sure there is more to running a business than a catchy quote, but by putting their words into action, it can make a difference to the company and it’s bottom line.
“There’s been a real sea change in consumer behaviour. And those companies that are consumer-based must appeal to the consumer in a different way today than they did two or three years ago. And it’s not all based on value. Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
The customer today is very well informed. In addition to price and convenience, there’s something else they are influenced by, and that’s what the company stands for and how it treats its employees and its customers. We’ve found that consumers are willing to walk another block and potentially spend a little bit more for companies whose values they truly trust.”
Howard Schultz – CEO Starbucks.
“The people who know the most about the company are the people who talk to the customers. So you have to get management out and talking to these people to get an appreciation for what goes on.”
John Borghetti – CEO Virgin Australia.
I believe in being positive and constructive, and in my experience, if you work hard for people’s welfare, and you empower them and you appreciate them, they’ll follow you to the ends of the Earth.
Angus Houston – Outgoing CDF.
Feel free to add more.....