PPRuNe Forums - View Single Post - How to Fix the Qantas International Business
Old 16th Jun 2011, 02:13
  #105 (permalink)  
ozbiggles
 
Join Date: Dec 2000
Location: Australia
Posts: 944
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Its a great management team isn't it.
The Frequent Flyer Program is the money maker in the company at the moment.
Most of this team were around when they tried to sell it off. What a gem that was.
Now the current CEO wants to cut investment in Qantas, send it to Jetstar and other LCC operations pending.
Why does the management team think the FF program is so popular? Its not because people want to fly on the LCC side of the business, they want to fly the Qantas side of the operation.
If he keeps running/talking down and not reinvesting in the QANTAS side of the operation what is the long term future of the FF program. Of course the effect won't be seen in this current teams bonus horizon so they don't really care. But if people have to save up their points for years and end up on a clapt out Qantas jet or can only get a ticket on Jetstar maybe they may decide they are better off saving money and not collecting FF points.
Thus beginning a slow decline in the value of the FF side of the comapny as well.
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