Heard it all before
Doesn't this all sound rather familiar...as recently as five years ago, Virgin was the fashionable airline to try and get a job with, then the management slowly lost the plot and now they nearly can't give the jobs away.
And so it will come, all you suckers who have been taken in by this "orange culture" malarkey will - best case - see it, sooner or later, for what it is.
And the alternative - worst case - go figure; the worm is more than halfway round its turn, I fear.