1.Proportion the advertising budget according to revenue contribution.
2.In XXX the domestic terminal is a sacred virgin. The labor excesses is just bull$hit yet management sit back and do nothing because some manager is getting a FAT BONUS due it domestic on time departure KPI. The lame less tarmac is coming Virgin use it so does Jetstuk we may as well embrace but still have enough rovers to keep on-time departure No1 in Australia. That's seems to be keeping our market share but the domestic need a rocket in there labor allocation. I see a 12 hour LAME with 3.5 allocated transits.....just bull$hit !! At the Int we are 70-80% allocated.
3. Customer contracts. PHUCKME Cancel redundancies and get rid of customer contracts = Dissolve revenues and keep costs. Any monkey with a desire of peanuts would surely work out out this decision is not that sharp. Which tosser in Sydney decided to get rid of the customers and keep the expenses. Use excess domestic labor and move them the international terminals to provide arms and legs for the customer contracts. There's plenty of INT boys with B777 and A340 approvals to act at licences while others provide arms and legs and yes you shiny ar$e sparkies may have to change a wheel now and then because SIA and MH don't use Rockwell so you won't have much to do.
That will do for now.